Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.
This Christmas season, if you take a moment to go just about anywhere there’s a business, you’ll discover how well a business plans ahead for the biggest season of the year. Some plan way in advance and some plan in the spur of the moment. A good place to check out a plethora of marketing is in the mall. There are countless stores, all selling something different (typically), and all with their specific holiday marketing pushes. Consider the clothing stores. Not only do they have to plan their
As we discussed in our last blog post, changing your business logo is not a problem. At least, it shouldn’t be a problem if you go about the change systematically. Remember the logo-change questions we answered last time. If you find yourself in those categories, then abide by those guidelines and your business won’t falter. In fact, chances are (if done correctly) your business should see a positive return. There have been plenty of big businesses that have made changes to their logos over the
Is it possible for a company to change its logo, but keep its brand? The simple answer is yes. But that’s just the answer. The process behind that simple answer is very complex. As a Houston marketing company, we understand and foresee the issues that come with changing a business logo. Before making major changes to the item that represents your business, you need to take a bird’s eye view on your logo and the rest of your brand management aspects. There are several questions you need to ask
Not trying to play Captain Obvious here, but there is about two months left in the year. This is not a calendar update. This is a marketing budget update alert. This is what everyone calls the holiday season (whether you celebrate the holidays or not). During the months of November and December, consumers increase their spending dramatically. With each passing year, the spending increases by the billions. Just take a look at the graph assembled by the National Retail Federation dating back to
It seems to be a pretty honest mistake. You put a lot of effort into starting your business: business loan, the building, computers, security system, and accessories. But just because you have built it, doesn’t mean customers or clients will show up. We call this "The Field of Dreams Effect" (clever, huh?).
When business owners unfurl their banner revealing “We’re Open!”, it doesn’t always translate into the onslaught of customers
In our most recent blog post, we discussed the level of importance behind logos. There are some who make too much of logos and those who don’t make enough about logos—both to their detriment. So if it does matter how the logo looks, are there any successful companies with ugly logos? More importantly, can your company be successful with an ugly logo? The short answer for both of these questions is yes. There are plenty of businesses that have had success with ugly logos. Here are just a couple
This is a question that is presented pretty often by entrepreneurs and marketing teams of new businesses. Here is the truth of the matter: Logos CAN be important. Here are two other truths when it comes to logos: 1.) Businesses make too much of a logo; 2.) Businesses don’t make enough about a logo.
Those seem like contradictions, but we guarantee you that they are not. Those latter two statements are what the initial statement is all about: logos CAN be important.
When Hurricane Harvey was off the coast in the Gulf of Mexico, nobody thought the devastation would reach the pinnacle it reached. It is considered the worst natural disaster in Houston’s history, and our city has run into its fair share. It is difficult to fathom the ultimacy of this disaster; but as Houstonians and Texans have always done, we pulled together. Sometimes pulling each other through the worst of it, even at the risk of their own lives.
We have been able to witness
Too many business owners and marketers think that all that goes into branding is money. Few things could be further from the truth. What makes branding work is everything. The simplest way to put is this: your branding is everything you do and everything you do is branding. Here is a list of items that go into successfully branding a business:
Did you
Have you ever spent too much time on YouTube to the point where you fall into the deep rabbit hole that is the dark side of YouTube? Most of us have. There are more than 1.3 billion videos on YouTube right now, so it’s easy to get a little lost. One of those videos you may have run across is Jaylen wanting to become a Dragon Ball Z Super Saiyan. Oddly enough, Jaylen can teach us a lot about marketing and how when we try to do things all on our own, well, we end up looking like we have no idea
We’re going to talk about brand expansion, which we like to call The Tom Hanks Effect. Tom Hanks is one of my favorite actors. For a moment, we’re going to go over how his career that started successfully in comedy and turned even more successfully toward more serious roles, parallels how brands can expand. If you grew up in the 80s, then you witnessed the golden years of Hanks’ comedy. The Burbs, Splash, The Man With One Red Shoe, Turner and Hooch, and, of course, Big. All in the 1980s. And
Think of your favorite brand. Got it? Swell. What are the colors in its logo? Easy, huh? Now we’re going to toss some common brands out there. Take note of how you visualize their logos. Ready? Starbucks. Target. WalMart. Exxon Mobil. McDonald’s. Coca-Cola. You obviously pictured the design of the logo, like the lettering, the Arches, and the mermaid. But you also saw the coloring of those logos and letterings. Let’s do a little mental color association with those logos. Red. Blue. White
INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time!
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