Marketing News

There are many myths that exist in the world of digital marketing simply because there are some misconceptions that reach different business owners. Unfortunately, believing in these myths is precisely what may be hindering the growth of your Houston business, so in this article, we will dispel three common myths/beliefs that we hear.

Myth #1: SEO Is An Outdated Marketing Tactic

About 10 years ago, SEO was all the rage and everyone did it, but over time we saw the demand in Houston SEO

Today, social media is a part of our everyday personal lives, and as business owners, social media has become a major part of our professional lives as well, thanks to its impressive advertising capabilities. In this article, we will discuss some of the features that you need to know about Facebook Ads if you would like to incorporate it into your Houston marketing strategy.

For Some Business Owners, Facebook Ads May Be More Appealing Than Google Ads

Facebook boasts over 2.7 billion active

Graphic design is widely in demand, but many Houston business owners make the mistake of thinking that they can do just fine without investing in high-quality graphic design. As a full-service Houston marketing agency that offers graphic design services in addition to our other digital marketing services, we decided to offer 3 reasons why graphic design must be incorporated into your marketing strategy.

1: Graphic Design By Our Houston Marketing Agency Means You’ll Get A Professional Logo

It’s no secret that your Houston web design strategy is the very foundation for the rest of your digital marketing (and traditional marketing) strategy. Rather than designing your website with a contractor web developer or trying to create a DIY website on Wix or Squarespace, it’s better to entrust your brand new web design to a skilled marketing company like INFINI Marketing in Houston. In this article, we will explain why.

Eventually, Your Houston Business Will Need Custom Web Design

It is believed by many business owners that social media is a must if they want to stand out on search engines. However, this isn’t entirely accurate, nor is it completely false. In this article, we will discuss the truth behind social media’s effects on SEO.

Social Media Is Designed To Foster A Community And Build Brand Loyalty

Our Houston marketing agency considers social media marketing as less of an SEO tool and more of a tool you can use to strengthen your brand. After all, by sharing

A Google Ads strategy is a great way to generate more leads and conversions in a shorter time frame. A Houston SEO strategy is also a great way to increase leads and conversions, but this is designed to be a long-term strategy to ensure your Houston business is regularly and consistently generating leads without paying for them. Although they are two different strategies, this marketing blog will discuss ways in which you can use your Google Ads campaign data to maximize your Houston SEO

Houston SEO, which stands for Search Engine Optimization, is the practice of driving traffic to your website organically. Organic traffic means “natural” in the sense that a prospect typed something into a search query while looking for a business to buy from and found your website in their search without the need to advertise yourself. Though considered an outdated digital marketing tactic by many, SEO is actually a powerful addition to your digital marketing strategy, and it’s here to stay as

Did you know that, according to BrightEdge, “SEO drives 1000%+ more traffic than organic social media?” or that only “0.78% of Google searchers click on results from the 2nd page”? Ranking organically on search engines is a great way to get your name out there to your target audience without spending hundreds or thousands of dollars, but it may be difficult to figure out how or where to start with your Houston SEO strategy. In this article, our Houston marketing team offers insight on how

SEO is one of the key components that must be incorporated into your Houston marketing strategy if you want to expand your business. Contrary to the popular belief that SEO is outdated, it is as powerful as ever, and a great way to expand your business in a way that is sustainable. In this article, we will talk about a couple of ways in which you can improve your Houston SEO rank.

Begin With New And Improved Houston Web Design

Never underestimate the power of great Houston website design

You may have heard about display ads and/or display advertising. In this article, we will talk about what display advertising is, different types of display advertisements, and how our Houston marketing agency can help you expand your business through a well-executed campaign.

What Is Display Advertising?

A display advertisement is a type of digital advertising that can appear across different websites, mobile and desktop applications, and search engines in the form of banners, videos, text

In our previous marketing blog post, we explained what a KPI is and which ones you should measure. However, if you read our article, you will know that your KPI’s are highly customized to your business’s current marketing goals. In this article, we will dive into what your Houston business should consider when determining the right marketing KPI’s.

Determining Your Goals

Before you can properly determine what KPI’s to measure, you first need to figure out what marketing-related goals

When it comes to aiming for the perfect logo design, it is completely possible to second guess it after some time has passed. This could be due to the fact that you have realized your true business identity or because you had a brilliant idea that you think will make your logo better. At this time, business owners ask us “Can I change my logo?” Here’s where our Houston marketing agency stands on the matter.