Houston Google Ads Management
Skyrocket Your Business with Stellar Google Ads Management Solutions Now!
Google Ads are one of the most prominent methods to advertise your company and its products/services online. The right Google Ads strategy can bring in a greater amount of qualified leads and increase your Houston business’s conversion rate.
We Are A Google Certified Partner
As a certified Google Partner Marketing Agency, INFINI Marketing brings extensive expertise in SEO and ad campaigns to the table. With a successful track record of managing over $10M in Google Ads budget, we understand the rules and nuances required to get your ads in front of the right audience.
Our Google Ads Services
Rule Your Neighborhood With Local Service Ads
Join the Google Guaranteed Program and establish your credibility as a trusted service provider. To qualify, submit essential business documentation, insurance coverage, and conduct employee background checks. Enjoy prime placement at the pinnacle of Google Search results, with factors like stellar reviews, budget, and proximity boosting your visibility and driving more local customers to your doorstep.
Maximize Your Reach
with Google Search Ads
Harness the power of Google's primary advertising platform, appearing both above and below Local Service Ads. Craft your ads with precision through A/B testing, strategic keyword optimization, and efficient budget management. Your success depends on the artful blend of keywords, negative keywords, budget allocation, and strategic location targeting, ensuring maximum impact and visibility for your business.
Get Found With Performance Max Ads
An evolution of Local Ads, designed to captivate "near me" searches. These dynamic ads command a presence across Google's vast ecosystem, including Search, Display Network, Maps, Gmail, YouTube, Shopping, and Discovery. Elevate your reach with precise targeting options, leveraging website visits, search terms, demographics, interests, and retargeting strategies to ensure your business gets found by your ideal audience wherever they are online.
Be Seen Everywhere With Display Ads
Amplify your brand presence with eye-catching visuals on the Google Display Network. Extend your reach and engage with users on a multitude of websites, including those of your competitors. Tailor your strategy with flexible targeting options, whether it's focusing on specific websites, apps, keywords, or demographics, ensuring your ads are seen by the right audience everywhere they browse online.
Be Where the Action is With YouTube Ads
YouTube ads allow you to run ads on the YouTube network. Types of ads available here include the short un-skippable ads, or longer video ads. Here, we have the ability to target people who view certain websites (or YouTube channels), app users, or people who demonstrate interest in identified verticals. Retargeting is also an available option for enhanced engagement.
A/B Testing Strategies for Data-Driven Decisions
A/B Testing is important for us to determine which ad works the best and delivers conversions for you. Some of the ways we do A/B testing include:
With its responsive search ads, Google allows us to rotate 15 headlines and 4 descriptions which the system will then mix and match to determine which combination gets the most clicks.
In setting up assets for Performance Max campaigns, we can add 20 images and videos to see what graphic will get you the best leads. Non-performing graphics can then be replaced.
We also have the option to test different landing pages to see what works best and which converts the most.
Step 1
Plan Your Strategy With a Google Ads Meeting
Comprehensive meeting to understand advertising goals, target audience, and location.
Thorough explanation of Google Ads platform and advertising options.
Customized strategy creation based on goals and audience for targeted ad campaigns.
Launch the journey to elevate your business with our Google Ads Management services. In the initial step, our Houston Pay-Per-Click (PPC) specialist will engage in a comprehensive meeting with you to understand your unique advertising goals. Questions we ask include what specific product or service you wish to highlight, who your target audience is, and what location you are targeting. We will also give you a thorough understanding of the types of advertising available on the Google Ads platform, so you can decide on where you want your budget to go.
By addressing these questions and more, we craft a customized strategy designed to propel your business toward success. Understanding your goals and audience enables us to create a tailored strategy. This targeted approach ensures that your ads resonate with the right audience, attracting qualified leads and boosting your Houston business's conversion rate.
STEP 2
Sharpen Your Message With a Website Refresh
Strategic website refresh to align with advertising goals.
Optimize landing pages for promoted products or services.
Create a cohesive brand image, enhance user experience, and boost campaign effectiveness.
Your website is the digital storefront of your business. To align it seamlessly with your advertising goals, a strategic website refresh is crucial. An optimized website enhances user experience and encourages conversions. By aligning your online presence with your advertising goals, you create a cohesive brand image, fostering trust and boosting the effectiveness of your Google Ads campaigns.
Set Up Your Website For Success!
We'll optimize and freshen up your landing pages depending on the product or service you aim to promote. This optimization ensures that your website not only captivates your audience but also maximizes the chances of turning visitors into customers.
Step 3
Enhance Your Website With Our Lead Intelligence Tracking (LIT) System.
Set up the LIT system for proper lead tracking from form fills to calls.
Call recording system for quality assurance and tracking campaign-originated calls.
Get access to call recordings, optimizing Google Ads campaigns for better results.
With your refreshed website ready and optimized for conversions, we go to the next part, setting up our Lead Intelligence Tracking (LIT) system. This ensures all the leads are properly tracked - from form fills to calls from your Google Business Profile to calls from your Google Ads. Having this setup allows your Google Ads campaigns to optimize properly.
Part of our LIT System is call recording. We will set up a phone call recording system that allows you to listen to recordings of all your incoming phone calls and track which calls come from your ad campaigns. These calls will be recorded, and we will provide you with access to this system allowing you to also check your calls for quality assurance.
What is LIT?
Our LIT System holds the key to the success of your advertising campaigns, which can boost your ROI and prove the efficacy of your ads.
Google Business Profile
Want to troubleshoot and optimize your Google Business Profile even further? Our digital marketing specialists can assist you with any problems you encounter with the platform.
STEP 4
Launch Ads to Reach Your Targets.
Launch Google Ads campaign with optimized website and conversion tracking.
Set up advertisements, correct location targeting, and scheduling.
Timely and strategic ad launch for maximum visibility in the online marketplace.
With an optimized website and conversion tracking in place, we move on to the exciting step of launching your Google Ads campaign. This involves setting up advertisements, setting the correct location targeting, and scheduling ads. After your approval, we take the leap and launch your new campaign into the digital landscape.
A well-executed campaign reaches your target audience effectively, driving traffic to your website and increasing the likelihood of conversions. Timely and strategic ad launches ensure maximum visibility and impact in the online marketplace.
Step 5
Track Your Journey with M.A.P.S. (Measure, Adapt, Predict, Scale).
Continuous monitoring and optimization after campaign launch.
Analyze ad performance, adaptation to market conditions.
Predictive analysis for future performance and strategic business scaling.
The journey doesn't end with the campaign launch. Our commitment extends to continuous monitoring and optimization. We closely analyze the performance of your ads, adapting them to align with current market conditions. Leveraging data insights, we predict future performance and use this valuable information to scale your business.
We perform spot checks of the call recordings to ensure that the ads deliver the right kind of calls and can offer recommendations to optimize the efficacy of incoming calls, improving your team’s ability to capture leads.
Continuous monitoring and adaptation ensure that your ads remain effective over time. Predictive analysis helps us stay ahead of market trends, allowing us to scale your business strategically and sustain long-term success.
Guaranteed Leads
INFINI Marketing guarantees that your company will gain more leads and receive a fantastic ROI. But, what is required for us to guarantee your leads?
Your Budget
Your budget allows for 50%+ impression share.
An Optimized Website
Your website is optimized for conversions with a bounce rate of less than 70% in a session that lasts longer than 1 minute.
CASE STUDIES
OUR EXPEDITIONS
View some of our work and learn how we have successfully expanded numerous companies across different industries.
To INFINI and Beyond
INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasizes a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results.
Let’s impact the world together, one business at a time! If you’re ready to expand your business with Google Pay-Per-Click (PPC) Ads, please contact us. We would love to join your journey.
