You may have heard about display ads and/or display advertising. In this article, we will talk about what display advertising is, different types of display advertisements, and how our Houston marketing agency can help you expand your business through a well-executed campaign.

What Is Display Advertising?

A display advertisement is a type of digital advertising that can appear across different websites, mobile and desktop applications, and search engines in the form of banners, videos, text

In our previous marketing blog post, we explained what a KPI is and which ones you should measure. However, if you read our article, you will know that your KPI’s are highly customized to your business’s current marketing goals. In this article, we will dive into what your Houston business should consider when determining the right marketing KPI’s.

Determining Your Goals

Before you can properly determine what KPI’s to measure, you first need to figure out what marketing-related goals

When it comes to aiming for the perfect logo design, it is completely possible to second guess it after some time has passed. This could be due to the fact that you have realized your true business identity or because you had a brilliant idea that you think will make your logo better. At this time, business owners ask us “Can I change my logo?” Here’s where our Houston marketing agency stands on the matter.

KPI stands for Key Performance Indicator, which is a data point that provides insight on your Houston business or an activity your business attempts to execute. The KPI’s you decide to measure will be used to evaluate the success of your Houston business’s marketing strategy, so in this marketing blog, we will explain why KPI’s matter and which ones you should measure on a regular basis.

Advertising is a highly valuable component of your Houston business marketing strategy. As a Google Partner marketing agency, we have extensive knowledge and experience advertising different businesses on Google, and a lot goes into executing a successful Google Ads campaign. In this marketing blog, we will discuss one facet of Google Ads marketing: targeting active buyers instead of passive buyers.

The Difference Between An Active Buyer And A Passive Buyer

Before we get into the strategy

Houston website design is critical in a successful marketing strategy, and web design is not exclusive to a solely digital marketing strategy. When it comes to any marketing strategy, your website needs to serve as the anchor that makes it easy for leads to convert, so in this blog, we will discuss 3 website design mistakes many business owners make, which could be hindering their success.

1) Your Website Design Is Not Mobile Friendly

Today, about 70% of web traffic takes place right on our

SEO (or Search Engine Optimization) is often viewed as outdated or unnecessary when social media exists, but the truth is that a good SEO strategy will truly set you apart from the competition, especially when your social media marketing strategy is one that complements your SEO. In this article, we will discuss how SEO works so you can gain a better understanding of why relying on a marketing agency to manage your SEO is beneficial to your business.

What Exactly Is SEO?

SEO is an area

Google has redefined how entrepreneurs market their businesses. Today, it has become essential to advertise on Google if you want to expand your Houston business. In this marketing blog, our Houston marketing agency will discuss 3 advantages of advertising your Houston business on Google.

1) Your Houston Small Business Will Reach Active Buyers

In marketing, we identify two types of buyers: non-active buyers and active buyers. A non-active buyer is someone who is unaware of your product, and

When it comes to your social media marketing strategy, there are plenty of ways to go about it. In fact, when done well, 84% of marketers are able to encourage more traffic by dedicating some time to social media, according to Hubspot. Further, implementing a social media marketing strategy helps boost brand recognition and your Houston SEO rank. Although many local businesses try to manage their social media themselves, here are 3 reasons why it’s best to leave your social media presence to a

For just about any Houston business, impactful Houston web design is often a key factor that your potential customers consider when they are making their purchasing decision. Websites serve as the face of your business and therefore tie in all of the different aspects of your marketing strategy, so it is imperative that yours is high-quality and encourages your leads to convert. In this blog, our Houston marketing agency will discuss what factors will make your website a truly amazing one that

83% of customers take referrals from people they know seriously, and 82% of Americans ask for recommendations before making a purchase. Based on these numbers, what’s stopping you from implementing a referral marketing program for your Houston business, especially when, according to a study done by the Wharton School Of Business, companies who offer a referral program can earn 86% more revenue? While we recommend elevating your digital marketing strategy with Houston SEO or social media

Advertising can effectively boost your Houston digital marketing strategy and expand your business. There are two kinds of display ads that our marketing agency can incorporate into your marketing strategy: targeted advertisements and non-targeted advertisements, both of which can do wonders for your business. In this article, we will discuss the pros and cons of each type of advertisement and help you determine which will best aid in achieving your business goals.

Targeted