Marketing News

Have you ever spent too much time on YouTube to the point where you fall into the deep rabbit hole that is the dark side of YouTube? Most of us have. There are more than 1.3 billion videos on YouTube right now, so it’s easy to get a little lost. One of those videos you may have run across is Jaylen wanting to become a Dragon Ball Z Super Saiyan. Oddly enough, Jaylen can teach us a lot about marketing and how when we try to do things all on our own, well, we end up looking like we have no idea

We’re going to talk about brand expansion, which we like to call The Tom Hanks Effect. Tom Hanks is one of my favorite actors. For a moment, we’re going to go over how his career that started successfully in comedy and turned even more successfully toward more serious roles, parallels how brands can expand. If you grew up in the 80s, then you witnessed the golden years of Hanks’ comedy. The Burbs, Splash, The Man With One Red Shoe, Turner and Hooch, and, of course, Big. All in the 1980s. And

Think of your favorite brand. Got it? Swell. What are the colors in its logo? Easy, huh? Now we’re going to toss some common brands out there. Take note of how you visualize their logos. Ready? Starbucks. Target. WalMart. Exxon Mobil. McDonald’s. Coca-Cola. You obviously pictured the design of the logo, like the lettering, the Arches, and the mermaid. But you also saw the coloring of those logos and letterings. Let’s do a little mental color association with those logos. Red. Blue. White

Remember that epic speech Zach Galifianakis's character, Alan, gave on top of the roof of Caesar’s Palace in the movie “The Hangover”? It is a hilarious combination of a strange character trying to fit in with his three new friends while attempting to establish an unbreakable (and bloody) bond for all four. We crack up every time we see it, but we also realize that this silliness has some interesting foundational elements to marketing.

TAKE A BREATH AND WRITE IT DOWN

Before Alan started his