Marketing News

There are countless ways to market your business, and those ways continue to grow as more and more companies utilize digital marketing to brand, advertise and promote their services and products. The most powerful method of marketing continues to be video marketing. At INFINI Marketing, we continue to create video marketing for our clients, which enables them to establish and push their brand. Here are some of the videos and commercials we have put together for our clients:

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Video marketing has become an essential method to reaching customers. It has become the easiest and most efficient way to tell customers and potential customers about your product, service, or overall business. Creating high quality videos is a necessity, but if your branding isn’t there, then you lose out on what we call residual marketing.

VIDEO MARKETING AND BRANDING

Before we explain what residual marketing is, let’s focus on the importance of ensuring proper branding within video

Unless you currently live under rocks or in a far off country on a very different planet than ours, which would be Earth, then you know very well that video plays a huge role in daily life. Think how many social media platforms focus primarily on video: SnapChat, YouTube, Instagram (pretty much). And has there ever been more TV shows and TV platforms than there are right now? It seems every outlet, regardless of size, is pushing video, shows and even full-fledged movies. And now we must look at

Five star reviews are extremely valuable for your business (even four stars are very valuable). If you have recently started your Houston business, then you need to have a plan of action to accumulate these reviews, whether on Google, Facebook, or Yelp. If you have been in business for quite some time and are low on reviews or have been negligent about the importance of reviews, then we at INFINI Marketing highly recommend you start bringing those in quickly.

HOW TO GARNER MORE POSITIVE

There are countless free business listings and there are countless free social media platforms. Yelp happens to be a combination of the two. But what is it about Yelp that makes it stand out? More importantly, can Yelp really help your Houston business? Yelp started around 2004 and has had 135 million reviews left for businesses around the world. It’s a global phenomenon, for sure, which has forced Facebook and Google to get on board with their own reviews. Despite the media giants trying to

When a business launches, there is typically so much excitement and so much to do that owners, executives and the managerial staff can hardly see their hands in front of their faces. Business moves at light speed. But vision enables business to slow down. This is because vision enables you to see far enough ahead at what is coming that the present chaos seems a bit more ordered.

SLOW VISION IS FINE...SOMETIMES BEST

It is most beneficial for a business owner to know the next step in their

To quote Shakespeare, “What’s in a name?” Is it really that important to have a great name for your business? According to Billy Shake, the name isn’t nearly as important as many would think. Much like Juliet didn’t care about Romeo’s last name, consumers are more interested in your product or service than in your name. In business, the customer’s satisfaction makes the name.

DON’T FRET OVER THE NAME

As we mentioned in a recent post about ugly logos, it also isn’t that important that you nail

There are plenty of business owners who are interested only in maintaining a local business. They aren’t looking to move from Houston to Dallas to Oklahoma City to Chicago to New York to San Francisco and across the globe. They are happy with Houston (or wherever their locale may be). They may not want to expand with more locations, but they are interested in garnering more of their target audience.

HOW TO KEEP YOUR BUSINESS LOCAL AND SUCCESSFUL

So you only want to be a local brand. There’s

Not every business owner thinks the same. Regarding profits and success, they all work to make money and to succeed. But these are all at different levels, and typically it comes down to how far the entrepreneur wants to go with their success. Of course, we all wish that business simply started at the level of success and you only had to decide how much success you wanted. But it’s never that easy. When it comes to making a brand identifiable, there are four different locale extensions: local

This Christmas season, if you take a moment to go just about anywhere there’s a business, you’ll discover how well a business plans ahead for the biggest season of the year. Some plan way in advance and some plan in the spur of the moment. A good place to check out a plethora of marketing is in the mall. There are countless stores, all selling something different (typically), and all with their specific holiday marketing pushes. Consider the clothing stores. Not only do they have to plan their

As we discussed in our last blog post, changing your business logo is not a problem. At least, it shouldn’t be a problem if you go about the change systematically. Remember the logo-change questions we answered last time. If you find yourself in those categories, then abide by those guidelines and your business won’t falter. In fact, chances are (if done correctly) your business should see a positive return. There have been plenty of big businesses that have made changes to their logos over the

Is it possible for a company to change its logo, but keep its brand? The simple answer is yes. But that’s just the answer. The process behind that simple answer is very complex. As a Houston marketing company, we understand and foresee the issues that come with changing a business logo. Before making major changes to the item that represents your business, you need to take a bird’s eye view on your logo and the rest of your brand management aspects. There are several questions you need to ask