Marketing As a One Man Wolf Pack

Remember that epic speech Zach Galifianakis's character, Alan, gave on top of the roof of Caesar’s Palace in the movie “The Hangover”? It is a hilarious combination of a strange character trying to fit in with his three new friends while attempting to establish an unbreakable (and bloody) bond for all four. We crack up every time we see it, but we also realize that this silliness has some interesting foundational elements to marketing.

TAKE A BREATH AND WRITE IT DOWN

Before Alan started his