Marketing News

Houston’s a major city, and with major cities comes tight competition between businesses, making it increasingly difficult to stand out. How then, do you make sure you stand out? Is it even possible to? Possible, yes; but it does take a lot of creative thinking. Luckily, though, our team of Houston marketing strategists thrives on our creative thinking. Here’s how you can make your brand stand out against your competitors.

Stand Out With Your Pricing

Pricing, which seems like the easiest way

We recently discussed video marketing as part of your Houston digital marketing strategy, but photography is another option that can elevate your brand and make your marketing strategy that much more effective. You know the saying–a picture is worth a thousand words, and according to this survey done by Adobe, 41% say that beautiful images help create a positive experience. Here are some other reasons why photography as part of your digital marketing strategy WORKS.

Photography in Marketing

Yelp is a customer review forum that has become quite an asset for business owners. If your business is found on Yelp, it can boost your Houston SEO ranking while also giving you direct access to the opinions your customers have of you. When used wisely, Yelp helps you as a business owner improve your product/service and strengthen your brand, making it a valuable component of your Houston digital marketing strategy. Here are the last few steps you should take if you want to be successful on

At INFINI Marketing, we treat your website as the anchor for the rest of your Houston marketing strategy. If you decide to only hire us for Houston SEO, Google Ads or any other digital advertising work, your ad campaign will lead to your website, and if your website isn’t up to par with what the customer needs and expects, then your campaign may be for naught. Because of this, we take Houston web design very seriously, so if you want to attract visitors to your website and engage them long

SEO is one of the key components that make up a successful Houston marketing strategy. Unfortunately, some believe it is no longer necessary, which makes them feel a sense of relief over the idea that they don’t have to worry about it. However, this couldn’t be further from the truth. SEO is extremely powerful, but it’s difficult to understand and do successfully, so here are just some of our tips for writing content that improves your SEO rank, especially when combined with beautiful, modern

If you aren't that familiar with the concept of video marketing, you’ve certainly witnessed it. Video marketing takes place on all of the major social media platforms, such as YouTube, Facebook, Instagram, and even Twitter. Today we'll discuss Youtube and Facebook.

What is Video Marketing

Video marketing is the use of videos to market your product or service by increasing user engagement on the social media channels your Houston SMB brand is active on. 

By incorporating video into your

If you read our previous article about digital marketing myths, it will probably not come as a surprise to you that there are plenty more where those came from. We will debunk even more digital marketing myths and offer valuable insight on how to elevate your Houston SMB marketing strategy.

Myth #4: Word of Mouth Referral is All You Need

Now, don’t get us wrong. Word of mouth is highly valuable and does help your small business. However, it’s far too limiting. While you may get a couple of

Although we launched Advanced Fences' website at the beginning of the year, we decided to interview one of the owners, Brian, to see how their business is doing, especially during COVID-19. Advanced Fences is a Houston-based fencing company that specializes in designing, fabricating, and installing custom residential fences and gates, as well as commercial fences and gates. They also design and install driveway gates.

When we started working together, our Houston marketing strategists

In today’s competitive market, great website design is a must, but while it certainly elevates your Houston brand, it is merely the starting point for your business’ infinite growth. Pairing your website with impactful advertisements on Google as part of your digital marketing strategy will help you reach more people, increasing both your leads and conversions.

What Are Google Ads and How do They Work?

Google Ads can get a little confusing, but simply put, Google Ads hyper-targets your

In our previous blog, we discussed the right way to continue marketing your Houston business during COVID-19. Social distancing gives business owners an opportunity to reflect on their brand and dedicate a little more time to refining it. Because strong brands allow themselves to grow, now is a good time to create that opportunity for yours.

How Does an Upgraded Website Help Your Houston SMB Brand

A website is necessary because it helps potential customers learn more about your brand

In this uncertain time, family members are worried about one another, and some businesses have had to turn to online alternatives. Other businesses, however, have had to lay employees off or shut down altogether.

When it comes to the Houston businesses that are still able to operate like normal, they may be experiencing a severe slow-down. Maybe they haven’t had any new leads, or maybe customers have parted ways with them because they could no longer afford their product or service. It is

Have you just started your new Houston business and wish to stand out? Maybe you are in need of a website and know exactly what you want to say on it, but you’re not sure how to make it compelling and engaging. If that’s the case, we can help!

INFINI Marketing offers a Website Launch Package for only $149 a month. With this package, your Houston startup will receive a stunning website that showcases the best of your brand and serves as a vehicle for the rest of your digital marketing efforts