Many business owners don’t have a website for their physical brick and mortar business because they believe their customers don’t need to visit a website to know they are a high-quality product or service. Other business owners settle for slapping something on the world wide web because everyone else has a website, so there has to be a reason. What is the reason though? Here are three reasons why a website (and beautiful Houston website design) is crucial to the survival and success of your business.
Houston Branding
When you have a strong brand associated with your business, you instill what your business and brand stand for in your audience, which creates a bond between business and customer. When you cultivate that bond, you encourage customer loyalty, and customer loyalty will ensure your Houston business continues to grow.
First impressions matter and your website is the perfect place to introduce your brand to new visitors who are trying to decide whether they should become your customer or not. Remember, your brand must always portray your business in a positive light. For example, if your website is outdated, your brand may come across as outdated as well, which will deter your target audience from actually browsing your website long enough to convert into a customer.
Houston SEO
Although we offer both traditional SEO and local SEO services, we place greater importance on Houston local SEO. The purpose of search engines is to point potential customers in the right direction (i.e., to your business), but you won’t even show up on search engine results if you don’t have a website. When we integrate a Houston SEO strategy with a website design strategy, we design all of your pages to be beautiful and functional across devices of all sizes, which aids in your SEO ranking, and we also make the effort to write SEO-friendly content that not only explains all that your brand stands for, but that also contributes to your Houston SEO strategy.
Conversion Optimization
With new, impactful Houston web design, your website will look fresh and modern, which will welcome new visitors with ease. This will invite them to continue learning about your business. With the right message, thoughtful design, and some tech features like a form fill or call button with impressive data tracking, our Houston marketing agency can successfully design a website that is optimized for turning leads (visitors) into conversions (customers)
Upscale Website With Strategic Houston Web Design Expands Your Business
If you would like to bring in new customers or cultivate more loyalty within your existing customers, then please contact us so we can conduct a website audit and then help you determine how you can improve your website. When you sign up for a website audit, you will also receive the following from ActionCOACH (valued at over $3000):
- Full day business planning session
- 4 coaching sessions
- 2-hour business diagnostic review of your company
We look forward to expanding your business together!
