Marketing News

SEO (or Search Engine Optimization) is often viewed as outdated or unnecessary when social media exists, but the truth is that a good SEO strategy will truly set you apart from the competition, especially when your social media marketing strategy is one that complements your SEO. In this article, we will discuss how SEO works so you can gain a better understanding of why relying on a marketing agency to manage your SEO is beneficial to your business.

What Exactly Is SEO?

SEO is an area

Google has redefined how entrepreneurs market their businesses. Today, it has become essential to advertise on Google if you want to expand your Houston business. In this marketing blog, our Houston marketing agency will discuss 3 advantages of advertising your Houston business on Google.

1) Your Houston Small Business Will Reach Active Buyers

In marketing, we identify two types of buyers: non-active buyers and active buyers. A non-active buyer is someone who is unaware of your product, and

When it comes to your social media marketing strategy, there are plenty of ways to go about it. In fact, when done well, 84% of marketers are able to encourage more traffic by dedicating some time to social media, according to Hubspot. Further, implementing a social media marketing strategy helps boost brand recognition and your Houston SEO rank. Although many local businesses try to manage their social media themselves, here are 3 reasons why it’s best to leave your social media presence to a

For just about any Houston business, impactful Houston web design is often a key factor that your potential customers consider when they are making their purchasing decision. Websites serve as the face of your business and therefore tie in all of the different aspects of your marketing strategy, so it is imperative that yours is high-quality and encourages your leads to convert. In this blog, our Houston marketing agency will discuss what factors will make your website a truly amazing one that

83% of customers take referrals from people they know seriously, and 82% of Americans ask for recommendations before making a purchase. Based on these numbers, what’s stopping you from implementing a referral marketing program for your Houston business, especially when, according to a study done by the Wharton School Of Business, companies who offer a referral program can earn 86% more revenue? While we recommend elevating your digital marketing strategy with Houston SEO or social media

Advertising can effectively boost your Houston digital marketing strategy and expand your business. There are two kinds of display ads that our marketing agency can incorporate into your marketing strategy: targeted advertisements and non-targeted advertisements, both of which can do wonders for your business. In this article, we will discuss the pros and cons of each type of advertisement and help you determine which will best aid in achieving your business goals.

Targeted

Many business owners don’t have a website for their physical brick and mortar business because they believe their customers don’t need to visit a website to know they are a high-quality product or service. Other business owners settle for slapping something on the world wide web because everyone else has a website, so there has to be a reason. What is the reason though? Here are three reasons why a website (and beautiful Houston website design) is crucial to the survival and success of

Our Houston marketing agency has worked with several Houston dentists, which you can see in our marketing client portfolio. We have successfully expanded each of their practices with custom-tailored marketing strategies. If you’re a dentist who wants to bring in new patients and/or open another practice, here are some of our top Houston dental marketing tips.

Establish A Brand Beyond Your Own Name

Although you as the dentist are the face of the practice, it’s important to create a brand

Today, it is not uncommon for businesses to add a blog feature to their Houston website design and share their knowledge in a way that is straightforward and easy for their customer base to understand. It's a great content marketing tactic, so this post will give you 3 reasons why your Houston business should blog.

1. Establish Your Company’s Expertise In The Industry

Standing out from the competition and proving yourself to your target audience is hard enough as it is, and to make

Your company’s logo is important, but we wouldn’t say it’s the most important part of your Houston business. However, we also don’t believe you should pay little mind to it. Picking your logo is certainly important, but it can be hard to understand how much thought must be put into it, so this post should help!

Three Reasons Why Your Logo Is Important And Should Be Well Thought-Out

These reasons are precisely why companies shouldn’t brush their logo under the rug.

1. Your Logo Symbolises

Customer marketing is a simple concept. It is much like a typical marketing strategy, but more. Now, don’t get us wrong–one isn’t better than the other. Both marketing strategies are fantastic and must be considered, but the best Houston marketing strategy is one that combines traditional marketing and digital marketing with customer marketing. This post will serve as an introduction to customer marketing by explaining what it is and why you as a Houston business owner should take advantage of

Content is king, and that applies to website content, email marketing content, and social media content. Social media was once meant as a way to interact with friends, but over time it became a highly valuable business tool. It can be hard to nail content, and it does take some trial and error, but social media analytics are a huge help. Here are just some of our tips on how to begin using your analytics so you can boost your Houston social media marketing strategy.

Tip 1: Create a Starter