Marketing News

In today’s digital world, your Houston business’s online presence is critical to its success and impact on the community. To be more precise, your online presence matters because:

• It contributes to your visibility in a highly competitive market,
• It can provide you with better quality leads, and
• It can offer you stronger brand authority.

It’s important to note that simply having a website or social media page are not enough in the world of digital marketing. Every platform you are on

Welcome to part 2 of our mini-series on email marketing best practices! In part 1, we discussed the importance and relevance of using email marketing as part of your digital marketing strategy and introduced a number of basics that are helpful to know for a successful email strategy. In this blog, we will discuss some additional tips that, when paired with the basics, will really take your email marketing efforts to the next level and expand your business.

Artificial Intelligence, or AI for short, has been taking over the headlines in recent months, promising to change the world as we know it. While we don’t know exactly how AI will revolutionize our future culture and society as it becomes more powerful and more commonplace, we do know that in its current state, it is already a very powerful tool for making Houston digital marketing campaigns more effective. Here are just a few ways that the AI revolution can help marketers and companies

Visual cues play a significant role in consumer decision-making. Studies have shown that more than 90% of consumers make decisions based primarily on appearance, either of a product itself or the platform used to promote it. For this reason, among others, it’s important to include a variety of quality, attractive visuals in your digital marketing strategy. Don’t limit yourself to graphic design elements and photographs, however. If you really want to reach for the stars, adding video to your

In the digital world we live in, your online reputation can make or break your company. When you’re so busy trying to earn revenue and grow your business, however, closely watching your online reputation and knowing where to look can become extra items on your to-do list that you may or may not get to. What if there was a solution that could help you monitor and manage your online reputation in the most efficient way possible? That’s where Birdeye comes in.

We’ve embarked on an exciting journey to redesign our website and branding in order to help your business achieve new heights. We understand that marketing strategies can be overwhelming, leaving you to wonder what your business needs to grow and when to implement the right tactics, which is why we’ve broken our services down into four phases:

• Ignite
• Engage
• Orbit
• Interstellar

Each phase of your marketing strategy is designed to promote your business from its earliest stages to its

Our Houston marketing company specializes in expanding businesses to impact the world. In our previous post, we discussed Phase I: Ignite of our digital marketing package so you can set a strong foundation for your company to take off from.

As a refresher, we deploy 4 different phases to get your business to new heights:

1. Ignite
2. Engage
3. Orbit
4. Interstellar

Naturally, your company will go through each stage. We are here to help you maximize on your goals throughout so we can impact

Our Houston marketing services are designed to help expand your business and impact the world. We know what your business needs to achieve new heights and when to implement the right strategies in four different stages:

• Ignite
• Engage
• Orbit
• Interstellar

Each phase of your Houston marketing strategy is customized to accelerate your business from its earliest stages to its established presence, effectively bringing in new clients, retaining existing ones, and employing marketing

To some, email newsletters may seem old-school and, therefore, ineffective. Would you believe us if we told you that this couldn’t be further from the truth? In this article, our Houston digital marketing experts will break down the best practices you should follow to maximize on your email list.

Google boasts a global search engine market share of 91.94%, so it’s no wonder that most people find new businesses they want to work with by running a Google search! It’s why Google Ads are such a great way to expand your business, and it’s why we place a lot of emphasis on your Houston SEO strategy. Now, there is yet another way to leverage Google to get your business found by interested, high-quality leads. 

If you want to expand your business and make a significant impact on your community, then SEO is one of the key components that must be incorporated into your Houston digital marketing strategy. While many think that SEO is outdated, you’ll be relieved to know that it’s as powerful as ever when done by SEO and marketing pros like us at INFINI Marketing. In this article, we will talk about how you can leverage SEO to get to page 1 on Google and other search engines.

If you’ve read our previous blog post all about our 2022 year in review, then you know a lot of great things happened at INFINI last year. We aren’t stopping anytime soon, either!

We are continuously dedicated to giving our clients beautiful websites, but in the process, we had been leaving ours off to the side. During the latter half of 2022, we decided to be intentional in giving ourselves a new website. Week by week our team chipped away at different aspects of our website and worked to