Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

How to Use Video in Your Digital Marketing Strategy

How to Use Video in Your Digital Marketing Strategy

Visual cues play a significant role in consumer decision-making. Studies have shown that more than 90% of consumers make decisions based primarily on appearance, either of a product itself or the platform used to promote it. For this reason, among others, it’s important to include a variety of quality, attractive visuals in your digital marketing strategy. Don’t limit yourself to graphic design elements and photographs, however. If you really want to reach for the stars, adding video to your

INFINI x BirdEye Reputation Management

INFINI x BirdEye Reputation Management

In the digital world we live in, your online reputation can make or break your company. When you’re so busy trying to earn revenue and grow your business, however, closely watching your online reputation and knowing where to look can become extra items on your to-do list that you may or may not get to. What if there was a solution that could help you monitor and manage your online reputation in the most efficient way possible? That’s where Birdeye comes in.

Explaining the Orbit Phase of Your Houston Marketing Package

Explaining the Orbit Phase of Your Houston Marketing Package

We’ve embarked on an exciting journey to redesign our website and branding in order to help your business achieve new heights. We understand that marketing strategies can be overwhelming, leaving you to wonder what your business needs to grow and when to implement the right tactics, which is why we’ve broken our services down into four phases:

  • Ignite
  • Engage
  • Orbit
  • Interstellar

Each phase of your marketing strategy is designed to promote your business from its earliest stages to its

The Engage Phase of Your Houston Marketing Package

The Engage Phase of Your Houston Marketing Package

Our Houston marketing company specializes in expanding businesses to impact the world. In our previous post, we discussed Phase I: Ignite of our digital marketing package so you can set a strong foundation for your company to take off from.

As a refresher, we deploy 4 different phases to get your business to new heights:

  1. Ignite
  2. Engage
  3. Orbit
  4. Interstellar

Naturally, your company will go through each stage. We are here to help you maximize on your goals throughout so we can impact

The Ignite Phase of Your Houston Marketing Package

The Ignite Phase of Your Houston Marketing Package

Our Houston marketing services are designed to help expand your business and impact the world. We know what your business needs to achieve new heights and when to implement the right strategies in four different stages:

  • Ignite
  • Engage
  • Orbit
  • Interstellar

Each phase of your Houston marketing strategy is customized to accelerate your business from its earliest stages to its established presence, effectively bringing in new clients, retaining existing ones, and employing marketing

Email Marketing Best Practices (Part 1)

Email Marketing Best Practices (Part 1)

To some, email newsletters may seem old-school and, therefore, ineffective. Would you believe us if we told you that this couldn’t be further from the truth? In this article, our Houston digital marketing experts will break down the best practices you should follow to maximize on your email list.

Get Your Houston Business Vetted By Google–Consider Launching Local Services Ads

Get Your Houston Business Vetted By Google–Consider Launching Local Services Ads

Google boasts a global search engine market share of 91.94%, so it’s no wonder that most people find new businesses they want to work with by running a Google search! It’s why Google Ads are such a great way to expand your business, and it’s why we place a lot of emphasis on your Houston SEO strategy. Now, there is yet another way to leverage Google to get your business found by interested, high-quality leads. 

Using Houston SEO to Get to Page 1 on Google

Using Houston SEO to Get to Page 1 on Google

If you want to expand your business and make a significant impact on your community, then SEO is one of the key components that must be incorporated into your Houston digital marketing strategy. While many think that SEO is outdated, you’ll be relieved to know that it’s as powerful as ever when done by SEO and marketing pros like us at INFINI Marketing. In this article, we will talk about how you can leverage SEO to get to page 1 on Google and other search engines.

INFINI is on the Up and Up With Our Newly Re-Launched Website

INFINI is on the Up and Up With Our Newly Re-Launched Website

If you’ve read our previous blog post all about our 2022 year in review, then you know a lot of great things happened at INFINI last year. We aren’t stopping anytime soon, either!

We are continuously dedicated to giving our clients beautiful websites, but in the process, we had been leaving ours off to the side. During the latter half of 2022, we decided to be intentional in giving ourselves a new website. Week by week our team chipped away at different aspects of our website and worked to

Houston marketing firm INFINI Marketing at team dinner 2022

INFINI Marketing's 2022 Year in Review

2022 has been a big year for many. For us at INFINI, we have so much to be grateful for and a lot of growth to think back on. We’ve come a long way thanks to you, our clients, so we thought we would reflect on the last year!

Business owner holding a magnet that demonstrates lead generation

How to Generate More Leads For Your Houston Business

Every business owner wants to generate more leads and grow their company. However, as many lead generation methods as there are, they all need to be executed expertly in order to work. Our Houston marketing agency is committed to designing and implementing brand-driven marketing strategies for companies in every industry. Here are just some of the tactics we may incorporate into your digital marketing strategy.

team closing a new deal with a marketing agency to expand their business

5 Tips to Expand Your Houston Business

INFINI Marketing is a Houston marketing agency that has helped numerous businesses grow through custom, brand-driven marketing strategies. If you could double or triple your business, what would that mean for your family, your team, and your team’s family members? In this article, we will provide 5 of our best tips to help your business reach new heights.