Houston Corporate Fitness Case Study

When meeting with Sandi Johnson, owner of Operation Get Fit, we instantly recognized a fiery passion for health and wellness–not to look a certain way, but to feel a certain way. As our marketing strategies are brand-driven, we spent time getting to know what she stood for and how that extends to her target audience. Together, we created the brand identity and messaging that was always within the spirit of her business, but not communicated as clearly as it could be.

Sandi and her instructors have this impeccable energy about them that is contagious. Their students thrive off of it as they go through their health and wellness journey. Closely collaborating with Sandi, we designed a vibrant, colorful website showcasing the personality tied to the brand.

Considering the fact that the vast majority of people browsing the internet do so on their phones, it is essential for any website we design to be mobile compatible. Throughout the design process, our Houston web designers created a layout that works seamlessly on various screen sizes, including tablets.

Striving for faster-paced growth, Operation Get Fit chose to begin Google Ads campaigns with INFINI Marketing. We agreed on their budget and executed a number of campaigns complete with competitive keywords, careful monitoring, and continuous optimization. After a brief period of watching the ads and fine tuning them, we began generating highly-qualified leads that will help Operation Get Fit reach its growth goals!

SEO is often overlooked as outdated, but it’s as powerful as ever. While SEO is a digital marketing strategy that takes some time to kick in, you can think of it as something that needs to be allowed time to age. The sooner you begin with Houston SEO, the better. As you do SEO consistently, it will raise your website’s SEO rank, allowing it to appear on page 1 of Google and other search engines. The same is true for Operation Get Fit. We began with blogs as soon as we started building her website.

Most of the time you run a Google search, blog posts appear as the answer to your query. To stand out, we incorporate Sandi’s energetic branding into all of our blogs. This ensures they are unique, valuable, and strengthen her brand as time goes on. All of our posts are also shared to social media, which can boost traffic to her website and contribute to her SEO ranking.

The team at Operation Get Fit has incredible energy and we have great admiration for their purpose. By combining their passion for spreading the joy of exercise and overall health with our commitment to impacting the world one business at a time, this has been a highly collaborative and rewarding partnership. Operation Get Fit is well on its way to making bigger changes and we couldn’t be happier for them!