Compassionate Education for Children With Special Needs
The Learning Tree is an institution that offers evidence-based behavioral health services to preschool-aged children with Autism Spectrum Disorder. Their mission focuses on three key aspects: providing intentional care, fostering social skills, and spending one-on-one time with the students. The goal of their marketing campaign was to encourage parents to book a consultation and learn more about their institution while feeling comfortable about the process. They sought the help of our Houston marketing team to gain online brand visibility.
Services Provided: Branding, Website Design, Local SEO
All About The Learning Tree
Adding a Human Touch to Evidence-Based Education
We set up a meeting with the owners of the Learning Tree to get to know more about their passion for providing specialized education to children with ASD. After learning about their story, we focused on aspects of their brand that valued human interaction, going beyond the four walls of the classroom.
We pushed the message that these social skills are important for their students to acclimate in public school and reach their full potential.
A Welcoming Atmosphere Starts With the Right Web Design
To gain more inquiries, the Learning Tree needed a custom website that reflected their expertise and compassion. Our Houston web design team created a site that was warm, friendly, and welcoming. It was important to use just the right colors, fonts, and images so their website doesn’t look forced or artificial.
The goal was to make parents feel comfortable about reaching out to them without feeling any pressure.
Increasing Online Presence Through Effective SEO
Aside from ensuring that their website worked seamlessly on desktop, tablet, and mobile, we also made it SEO-friendly. We did this by adding relevant and searchable keywords across their webpages and in blogs we wrote for them on a regular basis. Through these blogs, we were able to offer visitors informative, valuable articles that aided in their children’s education.
Giving Children With ASD the Intentional Care They Need
The Learning Tree’s goal was to increase their number of inquiries by gaining online visibility. By focusing on their core beliefs and principles combined with our proven marketing techniques, we were able to reach more parents interested in education for children with special needs. It was a wonderful experience to have worked with education professionals who want to see these amazing children succeed in life.
To INFINI And Beyond
INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.
