A Roofing Company That Provides Safety in All Seasons
Blue Ribbon Roofing is a Houston roof replacement specialist driven by their passion for keeping homes safe all year round. They sought the help of INFINI Marketing to increase their online presence to retain loyal customers and gain new ones. Our Houston marketing team provided comprehensive digital marketing services, including website build, blogging, local SEO, and more.
Services Provided: Custom Website Build, Blogging, Local SEO, Reputation Management, Ads, Videography (Testimonials)
ALL ABOUT Blue Ribbon Roofing
Elevating Online Presence Through a Custom Website
A custom website that is unique to a brand is crucial for expansion and building life-long customers. Our team of designers crafted a website that reflected Blue Ribbon’s brand identity of being a trusted, award-winning roofer. We used the color blue to convey dependability and strength, also perfect for their company name. We kept typography simple and professional, an effective way to convey information.
Establishing Authority Through Quality Blogs
Blogging plays a significant role in improving a business’ SEO and overall website visibility. INFINI Marketing posted regular blogs to Blue Ribbon’s website, focusing on quality content that would attract anyone looking for roofing services. We made sure to use relevant keywords and internal linking to make the blogs even more effective. Sharing these blogs on Blue Ribbon’s social media further increased customer feedback and engagement.
Reaching Nearby Customers in Need of Roofing Services
Local SEO is very important for a business that’s serving a specific area or regional customer base. Since Blue Ribbon Roofing is a locally owned and operated business, we needed to make sure that they reached people in their local area actively searching for a roofer. Our local SEO services allowed them to outrank other competitors in their area in search engine results. Through Google My Business, Blue Ribbon was able to establish further credibility.
Making a Good First Impression
A positive reputation leaves a strong first impression and builds trust. Our Houston marketing team provided reputation management services to further boost customer loyalty. We highlighted Blue Ribbon’s long list of awards and accreditations that no other roofers in their area were able to achieve.
Ensuring High Visibility on Search Engines
Google Ads is an essential platform for businesses to appear on top of search results and other affiliated websites. INFINI Marketing created a strong Google Ads campaign to target a specific demographic and encourage customer engagement quickly. With this tool, we were able to drive more website traffic and increase conversion rates.
Creating an Emotional Connection Through Testimonials
Video testimonials are a valuable marketing tool to make a business more genuine and authentic. We provided full-service videography to add a human touch to Blue Ribbon’s website. Our team used advanced equipment to shoot, edit, and share video testimonials that would resonate with potential customers.
Establishing Credibility in the Roofing Industry
Blue Ribbon Roofing is dedicated to keeping their community safe through their award-winning roof replacement services. Our Houston digital marketing services gave them a stronger brand identity, user-friendly website, and trustworthy reputation. It was a fulfilling experience to work with a company passionate about protecting families.
To INFINI and Beyond
INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.
