Local SEO
The SEO’s Local Search Cheat Sheet
Location Data Checklist
Before you begin marketing a client, brand, or business, be sure you have all of the following information:
Current, real-world business name, address, and phone number for each location
Name, address & phone number for each public-facing department (if applicable)
Name, address & phone number for each public-facing independent practitioner (if applicable)
Hours of operation for each location, department, and practitioner
Email addresses, fax numbers, toll-free numbers, and any secondary numbers for each entity
Google Business Profile (GBP) landing page URLs for all locations, departments, and practitioners
Existing or desired GBP categories for each location, department, and practitioner
Existing or desired GBP description for each location, department, and practitioner
Access to Google Business Profile, Google Search Console, and other relevant platforms
Access to each location’s highest-quality images
List of all relevant social media profiles for the brand and its locations
Documentation of any past penalties or suspensions
Names, job titles, and contact information for any staff members you’ll need to work with
A contract/agreement and statement of goals
Google Business Profile Eligibility Guides
Eligible:
Legitimate physical addresses
Face-to-face contact with customers
ATMs, video and food kiosks, express mail drop boxes
Seasonal businesses with year- round signage
Independently operated co-located brands each with their own listing (not combined listings/branding)
Public-facing departments within businesses, universities, hospitals, and government institutions
Public-facing multi-practitioners contactable at published hours
Food trucks with permanent locations
Some co-working spaces
Rental/for sale property offices
Ineligible:
PO boxes, virtual offices, and mail-boxes at remote locations
No face-to-face contact with customers
Rental/for sale units
Services/classes/meetings at properties you don’t own or officially represent
Personal, non-business addresses belonging to employees / family / friends
Multiple listings representing brands carried, specialties, services, or support staff
Website URLs that refer users to social media landing pages
Separate listings for brands and solo practitioners
To INFINI And Beyond
INFINI Marketing is a Houston-based marketing company committed to creating customized marketing strategies for businesses in any industry. Each of our personalized marketing strategies emphasize a brand-first approach to expanding businesses, are continuously optimized, and show undeniable results. Let’s impact the world together, one business at a time! If you’re ready to set your trajectory, please contact us. We would love to join your journey.
