Search engine optimization is a necessary tool used to improve your website's visibility in search engine results pages (SERPS). It ensures that you rank higher than your competitors, especially in your local area. Our Houston marketing agency implements effective SEO strategies to achieve your business goals and drive your brand toward expansion. Here’s how we incorporate SEO into our Houston web design services.
User Experience (UX) and User Interface (UI) Web Design
Our Houston web design team crafts a clear, intuitive site structure that makes it easy for your visitors and search engines to find content. Seamless site navigation improves user engagement metrics (time on site, pages per session, bounce rate) by providing a great user experience.
Keyword Research
As your Houston marketing company, we use the latest tools to identify relevant keywords with high search volumes and low to medium competition. By understanding your customers’ intent, we can tailor your content to match the intent behind the keywords (informational, navigational, or transactional). We also incorporate long-tail keywords in our Houston web design, which are less competitive and more specific, to attract qualified traffic.
On-Page SEO Optimization
To improve click-through rates (CTRs) from SERPs, our Houston marketing agency optimizes title tags and meta descriptions with target keywords. We also use header tags (H1, H2, H3) to structure your content for easy readability and keyword inclusion. As part of your Houston digital marketing strategy, we ensure URLs are concise, readable, and include primary keywords.
Technical SEO
As part of our technical SEO strategies in your Houston marketing campaign, we ensure that your website is mobile-friendly or mobile-responsive. We optimize your site’s speed by compressing images, leveraging browser caching, and minimizing JavaScript and CSS. Maintaining a safe and secure website is also part of our priority to gain trust with Google and users. We implement structured data to help search engines understand your content and enhance your products and services.
Local SEO
Our Houston marketing agency also specializes in local SEO services to make sure your website is visible to your target audience. We optimize your Google My Business listing with accurate information, photos, and updates. Incorporating local search terms or keywords as well as geographic locations into your content and metadata also significantly boosts your SEO rankings.
Content Promotion and Social Media Engagement
Our Houston marketing agency encourages social sharing of your content to drive traffic and potential backlinks. Allow us to manage your social media content so you can keep your customers engaged and earn new clients.
Improve Your SEO Rankings With Effective Houston Web Design
A comprehensive SEO strategy requires a specific approach to Houston web design. By focusing on both the technical and creative aspects of SEO, you can improve your website’s ranking. INFINI Marketing helps you attract more targeted traffic and achieve your business goals. We utilize the latest SEO trends and algorithm updates to continuously maintain and improve your rankings. Want to learn more about our Houston digital marketing services? Schedule an appointment with us today!
