Including accessibility features on your website is not just a matter of social responsibility—it also expands your brand’s reach, leading to more conversions and revenue. Ensuring that everyone, regardless of ability, can safely browse your website is a fundamental ethical principle. It also opens up your content to a significant market segment, possibly in the millions. To enhance the user experience with strategic Houston web design, INFINI Marketing has partnered up with accessiBe.
Make Your Website More Accessible to People With Disabilities
Everyone should be able to enjoy your website and get the information they need on your products or services, regardless of ability. AccessiBe's solutions empower businesses of all sizes to take the inclusive approach and comply with the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG). AccessiBe is a quick-installation widget that is powered by AI to scan your website and make accessibility adjustments. It enables your customers with disabilities to adjust user interface and Houston web design to fit their individual browsing needs.
Who Is Accessible Houston Web Design For?
Accessibility in Houston web design is meant to be inclusive to a wide range of disabilities, including those who have:
- Seizures or Epilepsy
- Visual Impairments
- ADHD
- Cognitive Disabilities
- Motor Disabilities
Our Houston marketing agency utilizes the accessiBe plugin to cater to the needs of people with various disabilities. Accessibility is key to ensuring that everyone, regardless of their physical or cognitive abilities, has equal access to information and opportunities online.
Features of an Accessible Website
As your Houston marketing company, we can ensure your website meets the WCAG 2.1, or the most current version, standards at the AA level. We implement various Houston web design features, such as:
- Optimization for screen readers and keyboard navigation
- Accurate alternative text descriptions to images
- Adjustments for readable fonts, sizing, and spacing
- Adjustments for color contrast, cursors, and emphasis
- Text transcripts for audio and captions or subtitles for video content
Why Make the Switch to a More Accessible Website?
Taking advantage of Houston web design accessibility features offers several benefits to drive your business forward while promoting inclusivity. Designing for accessibility often results in a cleaner, more intuitive user interface that benefits all users, not just those with disabilities. Brands that prioritize accessibility can capture a broader audience base and foster positive brand associations. Many accessibility practices, such as using alt text for images, ensuring proper heading structures, and providing text transcripts for video content, also enhance SEO. Investing in accessibility can lead to financial benefits by expanding your customer base and improving customer retention.
Contact INFINI Marketing Today for Accessible Houston Web Design
Adding an inclusivity plugin to your Houston web design enhances your customers’ experience, broadens your audience, improves SEO, and demonstrates your commitment to social responsibility. As part of your Houston digital marketing campaign, you can choose to add the accessiBe plugin to your existing website. Simply get in touch with our Houston marketing agency to start making your brand more inclusive. As your partner in brand expansion, INFINI Marketing is here to provide the tools for you to create a lasting impact on the world.
